Much like setting tracking template at desired destinations (campaign, ad group, ad, keyword level), sitelink level tracking can also be set up.One of the main benefits of online advertising is the ability to target campaigns to specific locations, such as cities, regions, or countries. Here is how the test results of the tracking template show: It is crucial to to test tracking template before pushing it live to avoid any discrepancy in tracking. Once the values have been specified, the name of the custom parameter needs to be added to the tracking template along with any other ValuTrack parameter you wish to include in you final URL.Īs seen above, the value abc123 will be returned when the ad is clicked, along with the other values as listed above under ‘ValueTrack’ parameters.Ĭlicking on the ‘ Test‘ button ensures that your tracking template is functional for all the ads. Value: Up to 200 characters can contain any characters (including | _ / ^ ( !), along with any specific ValueTrack parameters.You can at max create three custom parameters at campaign, ad group, keyword or ad level and consists of two parts namely
You can set up the values that you wish your custom parameter to track It can only be used in your final or final mobile URL.Ĭustom Parameters offer advanced options wherein advertisers can add custom values unlike the predefined parameters under ValueTrack. Ignores tracking elements of your final URL to help reduce crawl load on your website. The position on the page that your ad appeared in, with a value like “1t2″(this means page 1, top, position 2) The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns)Ī placement category (works with placement-targeted campaigns only)Ĭreative parameter #1, if you’re using the AdParamService with the AdWords APIĬreative parameter #2, if you’re using the AdParamService with the AdWords APIĪ random Google-generated number (an unsigned 64-bit integer), commonly used to force the page to reload For the Display Network: the keyword from your account that matches the content. Whatever you define for “,” if your ad’s clicked from a site in the Google Display Networkįor the Search Network: the keyword from your account that matches the search query, unless you are using a Dynamic Search ad, which returns a blank value. Whatever you define for “,” if your ad’s clicked from a site in the Google Search Network Whatever you define for “,” if your ad’s clicked from a computer or tablet Whatever you define for “,” if your ad’s clicked from a mobile phone Note: only available on Display Network campaigns What model of phone or tablet the click came from (for example, “Apple+iPhone”). What device the click came from: “m” for mobile (including WAP), “t” for tablet, and “c” for computer Where the click came from: “g” for Google search, “s” for a search partner, or “d” for the Display Network The match type of the keyword that triggered your ad: “e” for exact, “p” for phrase, or “b” for “broad”
The ID of the geographical location of the click. The ID of the location of interest that helped trigger the ad. The tracking template starts with would be replaced by “aud-456:kwd-123.”
#Adwords editor add locations how to#
Here are all the details about how to set it up. To use these parameters you need to first set up the tracking template which can be done at account, campaign, ad group, ad, keyword level. With Value Track Parameters advertisers can get additional insights about the source of the clicks. These predefined parameters are assigned in the URL of your ad and can be selected as per your requirement. Using tracking template in your URL lets advertisers track down key parameters defined under ValueTrack Parameters or any other Custom Parameter that advertiser would wish to customize as per their requirement. Posted March 1st, 2018 by Kirti & filed under Google Ads Tips. List of All ValueTrack Parameters in Google Ads
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